About this course

This course is designed for Digital Marketing beginners who want to know what digital marketing is and how it works in the real world. It provides a comprehensive introduction to the fundamentals of digital marketing, covering key concepts, strategies, and tools used by professionals in the field.

Learning Outcomes

• Participants will gain practical insights into how digital marketing is applied across various online platforms to reach and engage target audiences, drive website traffic, and achieve business objectives.

Total Modules

• Introduction to Digital Marketing (Social Media and Open Web)
• Paid Media, Owned Media, Earned Media
• Content Management System
• Search Engine Optimization
• Search Engine Marketing
• Content Marketing
• Email Marketing
• Automation for Marketers
• Performance Marketing
• Data Analytics
• Data Visualization

Total Exercises

11 lessons

Course duration

16 hrs 30 minutes

Course Type

Self-paced